Netflix Hits Subscribers With Another Price Hike

Netflix is raising prices again in the U.S.
The ad-supported plan is going up to $8.99 a month.

Its Standard and Premium plans are also getting hit with another $2 increase.

What’s happening:
Netflix is increasing prices across all three of its U.S. plans for the second time in a little over a year.

Under the new pricing:

Standard with Ads: $8.99/month, up from $7.99
Standard: $19.99/month, up from $17.99
Premium: $26.99/month, up from $24.99

The updated prices were posted on Netflix’s website Thursday.

Why it matters:
For subscribers already frustrated by crackdowns on password sharing and constant streaming price hikes, this is another bump that makes keeping multiple subscriptions even harder to justify.

At what price are you finally canceling?