New Jersey Residents Spent an Estimated $68.3 Million on Onlyfans Last Year, Report Claims

What could $68.3 million buy in New Jersey?

A lot of shore weekends, and apparently… a whole lot of OnlyFans subscriptions.

A new report from analytics company OnlyGuider estimates that New Jersey residents spent roughly $68.3 million on OnlyFans in 2025, putting the Garden State among the platform’s biggest markets in the country.

The number is eye-popping, but there’s an important catch: OnlyFans does not publicly release state-by-state spending figures, meaning the total is based on estimates rather than official company data.

Still, if the estimate is anywhere close to accurate, it means New Jerseyans spent an average of more than $187,000 every single day on the subscription platform throughout the year.

OnlyFans has exploded in popularity over the last several years, attracting not only adult-content creators but also fitness coaches, musicians, influencers, chefs, and other creators who charge subscribers for exclusive content.

The report has already sparked reactions online, with many residents joking that the state’s high cost of living isn’t stopping people from finding room in the budget for monthly subscriptions.

Whether you’re shocked, impressed, or questioning your career choices, one thing is clear: somebody in New Jersey is spending money.

A lot of it.

Do you think $68.3 million sounds realistic?